Part of the world’s love affair with social networking is orchestrated. It is no coincidence that Facebook–a free service–paid $1 billion for Instagram,an app that generated literally no revenue prior to its sale. It could have something to do with statistics such as this one: 74 percent of consumers rely on social media to influence purchasing decisions. Marketing executives recognize the power of subliminal seduction behind Internet sharing. In particular, the magic of getting users to share content to trusted friends and contacts is one major benefit that big businesses see in perpetuating social media.