AirAsia originally was founded by government and on 2 December 2001 was bought byTony Fernandes. AirAsia was established in year 1993. AirAsia has travel around the earthand
ascend to become the world’s best in year 2001. AirAsia continues to spread out the way
for low-cost aviation through the innovation, efficient and passionate approach to businesswith a route a network that extent through over 20 countries. There are some companieswhich link with AirAsia such as AirAsia X, Tha
i AirAsia, Philippines’ AirAsi
a Inc., AirAsiaJapan and Indonesia.In addition, for the vision part in AirAsia, AirAsia aims to be the largest low cost airlinein Asia and serving the 3 billion people who are currently underserved with poor connectivityand high fares. While for the mission of AirAsia, AirAsia wants to be the best airlinecompany to work whereby employees are treated as part of the big family. Besides, AirAsiatry to maintain the lowest cost hence everyone can fly with AirAsia. Highest quality product,embracing technology to lower the cost and improvement in service levels will be maintained by the AirAsia airline also. Lastly, create a globally recognized ASEAN brand will be themission part of AirAsia.In the values part, AirAsia will implement trough the following key strategies which are:
Safety
Low fare, no frills
Lean distribution system
Point to point network
High aircraft utilization
Streamline operationThe loyalty programmed
of AirAsia will be “BIG”. BIG was known
as the kind global programmed
where can earn BIG Points to redeem “free airline flight”.
Members can enjoythe preference booking, special offers and discount as an AirAsia BIG dedication member interm and condition apply. (AirAsia, 2013