same store sales and overall profi ts. The fi rm also added 175 new
stores since 2006, including some drive-through service. But
McDonald’s also is attacking the Japanese market with the introduction
of its McCafé coffee shops.
QUESTIONS
As a guide, use Exhibit 1.3 and its description in Chapter 1, and
do the following:
1. Identify the controllable and uncontrollable elements that
Starbucks has encountered in entering global markets.
2. What are the major sources of risk facing the company?
Discuss potential solutions.