HEINEKEN LOUNGE
Heineken is rolling out premium bar experiences at 37 key airport locations across the globe. UXUS won the opportunity to create the concept, which includes not only the creation of the environment, but also the unique consumer experience that makes the Heineken Lounge special.
The lounge is made up of a series of elements that can be arranged, allowing for optimum flexibility to each specific site.
The concept is a global initiative that began roll-out in 2009. Heineken beer sales at the pilot Newark International Airport location increased by 30%.