In this week's issue of our GLOBAL TRADE magazine we offer some expert advice on how to successfully ship goods abroad from Hank Wilco. As the export manager for Jonston Cosmetics, Hank oversees the distribution of cosmetic products to more than 40 countries worldwide overseas trade and logistics issues play a major role in the company's business.
How do you successfully manage shipping logistics at Jonston Cosmetics?
I think it's most important to work with good freight forwarders. So before we actually choose a freight forwarder, we check whether their service level comes up to our standards.
What exactly does that mean?
Well, it means that we only want to work w forwarders who meet certain requirements One thing that's really important is reliability We need to be 100 per cent sure that our consignments are delivered to the customer the right time. We also expect a high level of communication and
co-operation between forwarder and ourselves. And our forwarders must be able to provide flexible transport solutions at short notice.
And what about transport costs?
The price is also important obviously. bu as said, there are other things to consider such quality of service. handling of paperwork and advice. We usually ask for four quotations for each shipment.
What about all the documentation required in overseas trade?
We have a team of experienced logistics people who discuss the best possible freight options with the customer and handle all the paperwork Documentation is really very important especially if things go wrong. So we always make sure we have copies and duplicates ofevery document in case something is lost.
Consignments can easily be damaged in transit. Are your customers aware ofthat?
Yes, we always advise our customers on the risks and offer them the most suitable insurance their consignments. Unfortunately, handling damage is quite common so it's always a good dea to insure a consignment. And insurance is less expensive than most people would expect usually costs between one and two per cent of the consignment's value