Some companies fail because they become
too focused on the interests of one or two stakeholders at the
expense of the others. If a company becomes a unilateralist,
focusing primarily on a single stakeholder, it inevitably begins
to decline. The role of management is to ensure that a firm
continues to satisfy the functional, as well as psychological,
needs of all its primary (customers, employees, investors)
and secondary (community, suppliers, business partners)
stakeholders over time