approaches, and assembling the pieces, and in part
because of the difficulty of finding funders who truly
understand the importance of conservation and
efficiency for water policy and planning. Many people
at the Pacific Institute played a role in preparing this
analysis and paper. Peter H. Gleick was lead author
overall. Gary Wolff had principal responsibility for
the economic analysis and Section 5. Amar Mann and
Veena Srinivasan performed much of the residential
and commercial, institutional, and industrial (CII)
economic analysis, respectively. Dana Haasz worked
extensively on all the indoor and outdoor residential
analyses. Veena Srinivasan and Christine Henges-Jeck
had principal responsibility for the CII analyses in
Section 4, though Katherine Kao Cushing also played
an instrumental role in getting the funding for this
part of the work, finding the data, and analyzing it.
Funding for this study has come from the California
Department of Water Resources and the CALFED
Program, John D. and Catherine T. MacArthur
Foundation, William and Flora Hewlett Foundation,
Environment Now, and general support funds of the
Pacific Institute. We thank them for their generosity
and foresight. All errors are our own.
Many people were involved in providing data,
offering comments on methods, identifying useful
publications, and reviewing drafts. We would
especially like to thank Nick Cain of the Institute,
who has understood the value of this project from the
beginning and helped push it along when it lagged.
He also played an instrumental role in editing, formatting,
and producing the final report. We also
would like to give special thanks to Fatima Lelic and
Marsha Prillwitz for their support and help. They
have been very generous sharing experience and
knowledge with us, supporting us at every stage of