The neuromarketing toolset most commonly includes electroencephalograms (EEGs), functional near-infrared (fNIR), and
functional magnetic resonance imaging (fMRI) techniques often recorded from the frontal lobe of the brain to learn more about emotion, judgment, and attention (Davidson, 1992; Fugate, 2007; Vecchiato et al., 2011). Using electrophysiological responses in the form of EEGs, it is possible to gather immediate feedback to presented stimuli as fluctuations in brain signal frequencies. Functional near-infrared and fMRI are both methods that reflect brain activity based on measuring oxygenated blood volume in