Trend 2: Cross-over collaborations are the 'In' Thing
Expect to see more cross-over collaborations between luxury haute couture designers, and sports/fast fashion brands e.g. H&M x Karl Lagerfeld, Nike x Comme des Garcons, Uniqlo x Lemaire.
The 2 worlds are converging and we will be seeing backpacks and sneakers from Chanel, Gucci and Givenchy. That said, Gucci did release white sneakers back in 1984, which ushered in the era of high-end sneakers separated from their original intent, prized solely for what they said about their owners.