Higher authorities should be persuaded
from the need of quality and it must be
communicated to whole organization in
written form. This policy must be
consisted of the expectations and needs
of the customers. Crosby (1979)
discussed the need of quality
enhancement with the help of
management; emphasizing the need for
defect prevention. Do not confuse
communication with motivation. The
results of communication are real and
long-lasting; the results of motivation
are shallow and short-lived. Develop a
policy for quality which states
expectations from the individuals to
perform exactly like the requirements of
the students. Quality enhancement is a
practical way to profit improvement.
Helping management recognize it must
be personally committed to participate in
the program raises the level of visibility
for quality and ensures everyone's
cooperation so long as there is progress.