The American Airlines brand has taken an active role in helping to shape this image since the company’s formation back in 1930, when it was know as American Airways. Popular belief had it, that in those golden days, working for the company was a privilege of a very few, having the American Airlines logo stamped on your uniform would make you feel on top of the world, especially for pilots, whom above all, were treated by the public as celebrities of the sky.
But not anymore.
In fact, some would argue, especially considering the recent quality of the airline customer service, that American Airlines is now purposely working hard to create the exact opposite image.
You only need an Internet connection, a search engine, some imagination, and a few keywords to find endless stories of dissatisfied customers complaining that flying AA has become synonymous with an unhappy experience, with filthy planes, loose seats, disgusting meals, and poor customer service, which is all pretty much expected, considering the morale of those who work for the company have never been so low.