16.Limitation of Liability
NEITHER PARTY SHALL BE LIABLE TO THE OTHER PARTY FOR INDIRECT, INCIDENTAL, OR CONSEQUENTIAL DAMAGES (EVEN IF THAT PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), ARISING FROM BREACH OF THE AGREEMENT , OR ARISING FROM ANY OTHER PROVISION OF THIS AGREEMENT, SUCH AS, BUT NOT LIMITED TO , LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS (COLLECTIVELY,'DISCLAIMED DAMAGE'). ENSOGO'S CUMULATIVE LIABILITY RELATED TO THE EVENT AS DETAILED IN THE ORDER FORM. THE LIMITATIONS IN THIS SECTION 17 SHALL NOT APPLY TO ANY INDEMNIFICATION OBLIGATION.