This is whether your research should use the deductive approach, in which you develop a theory and hypothesis (or hypotheses) and design a research strategy to test the hypothesis, or the inductive approach, in which you would collect data and develop theory as a result of your data analysis. Insofar as it is useful to attach these research approaches to the different research philosophies, deduction owes more to positivism and induction to interpre- tivism, although we believe that such labelling is potentially misleading and of no real practical value. The next two sub-sections of this chapter explain the differences between these two approaches and the implications of these differences.