Dramatic examples abound in the realm of politics and social movements: one thinks of Churchill's magnificent rallying cry to the British facing almost certain defeat in World War II. “We shall fight on,” the stirring inspiration of Lincoln's low key Gettysburg Address, and the immortal vision of King's revelation that “I have a dream” Educational leaders rarely have opportunities to exercise such dramatic flair and personal charisma, yet they must always be prepared to articulate their personal vision for the organization as a rallying cry for the daily work to be done.