How E-commerce Works
by Marshall Brain
Unless you have been living under a rock for the last few years, you have probably heard about
e-commerce. And you have heard about it from several different angles. You may have:
• heard about all of the companies that offer e-commerce because you have been
bombarded by their TV and radio ads
• read all of the news stories about the shift to e-commerce and the hype that has developed
around e-commerce companies
• seen the huge valuations that Web companies get in the stock market, even when they
don't make a profit
• purchased something on the Web, so you have direct personal experience with ecommerce
Still, you may feel like you don't understand e-commerce at all. What is all the hype about? Why
the huge valuations? And most importantly, is there a way for you to participate? If you have an
e-commerce idea, how might you get started implementing it? If you have had questions like
these, then this article will help out by exposing you to the entire e-commerce
How E-commerce Worksby Marshall BrainUnless you have been living under a rock for the last few years, you have probably heard aboute-commerce. And you have heard about it from several different angles. You may have:• heard about all of the companies that offer e-commerce because you have beenbombarded by their TV and radio ads• read all of the news stories about the shift to e-commerce and the hype that has developedaround e-commerce companies• seen the huge valuations that Web companies get in the stock market, even when theydon't make a profit• purchased something on the Web, so you have direct personal experience with ecommerceStill, you may feel like you don't understand e-commerce at all. What is all the hype about? Whythe huge valuations? And most importantly, is there a way for you to participate? If you have ane-commerce idea, how might you get started implementing it? If you have had questions likethese, then this article will help out by exposing you to the entire e-commerce
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