Taste is probably the least useful communication channel available to advertising.Like touch,taste
requires the potential customer to come in actual physical contact with the product. However,taste is even more limited than touch. There are few products other than food for which taste is a major selling point' and there is virtually no medium in which an ad can be placed that people are likely to lick, I'm sure few people are going to lick a magazine page or the TV screen, or get much sense of what the product tastes like from them. it is possible to use direct mail, sending samples to homes but that is an expensive way to advertise.
Thus, taste is much more effective in personal selling, such as sampling foods in supermarket or in door to door sales.The remainng two senses. sound and sight,are the most effective and easily used channels of communication available to davertising. for these reasons virtually all advertising relies on them.
Sound
Sound is extermenal useful for advertising. it can be used in a variety of media, from radio and television to the new technology of blinding micro - sound chips in magazines to present 20-second sales messages. it is also capable of presenting words and "theatre of the mind."
Words, the method by which humans communicate their ideas and feelings, are presented by sound, by speaking aloud. Through the use of words it is possible to deliver logical arguments,discuss pros and cons,an evoke emotions
More,through the use of sound it is possible to create what is called "the theatre of the mind" What this means is that sound can conjure in listenner's mind images and actions that don't neccessarily exist.For example.if you want to create before the mind's eye the image of a party,you need merely use the sound effects of people talking and laughing, the tinkle of glasses and ice,perhaps music in the background.Even easier, tape record a party and play it back. To evoke images of a soft spring day the sounds of a breeze rustling leaves,the chirrup of insects, the soft call of birds is sufficient. The listener's
Taste is probably the least useful communication channel available to advertising.Like touch,tasterequires the potential customer to come in actual physical contact with the product. However,taste is even more limited than touch. There are few products other than food for which taste is a major selling point' and there is virtually no medium in which an ad can be placed that people are likely to lick, I'm sure few people are going to lick a magazine page or the TV screen, or get much sense of what the product tastes like from them. it is possible to use direct mail, sending samples to homes but that is an expensive way to advertise.Thus, taste is much more effective in personal selling, such as sampling foods in supermarket or in door to door sales.The remainng two senses. sound and sight,are the most effective and easily used channels of communication available to davertising. for these reasons virtually all advertising relies on them.SoundSound is extermenal useful for advertising. it can be used in a variety of media, from radio and television to the new technology of blinding micro - sound chips in magazines to present 20-second sales messages. it is also capable of presenting words and "theatre of the mind."Words, the method by which humans communicate their ideas and feelings, are presented by sound, by speaking aloud. Through the use of words it is possible to deliver logical arguments,discuss pros and cons,an evoke emotionsMore,through the use of sound it is possible to create what is called "the theatre of the mind" What this means is that sound can conjure in listenner's mind images and actions that don't neccessarily exist.For example.if you want to create before the mind's eye the image of a party,you need merely use the sound effects of people talking and laughing, the tinkle of glasses and ice,perhaps music in the background.Even easier, tape record a party and play it back. To evoke images of a soft spring day the sounds of a breeze rustling leaves,the chirrup of insects, the soft call of birds is sufficient. The listener's
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