In 2009, this situation was turned on its head with a rapidity that was staggering. By the end of the year, Facebook had taken over all Southeast Asian markets except Thailand and Vietnam, where it failed to unseat the dominant local players but still managed to obtain a strong presence. Its user base in its four biggest Southeast Asian markets had grown more than tenfold from the year before to 29 million accounts, establishing a growth trend that did not slow in the following years. By June 2012, the overall number of Facebook users in the region hit 108.7 million, with more than half of those numbers coming from Indonesia and the Philippines.