Louis Vuitton took advantage of the Japanese demand for high fashion. Japan had been and remained a source of creative ideas and trends. In a sense, Japan represented a fantastic laboratory to test new selling methods and to inaugurate innovative Louis Vuitton stores. Contrary to Europe, there were few rules and standards to follow in terms of urbanization and architecture. This enabled Louis Vuitton to design audacious and amazing stores like the ones in Ginza, Ometesando and Roppongi in Tokyo, or even one of the latest stores inaugurated in February 2007 in Nagoya’s Midland Square, just below the Toyota headquarters. The Japanese clientele were receptive to Louis Vuitton, as they were truly avid for new products and very demanding of the quality of products they bought.