Innovative Product/Service Goods that are directed at a specific, existent market need. If accompanied by proprietary technology, this tactic becomes very competitive and represents a great entry opportunity. Apple, which took the computer from the hobbyist market to the home market because of “user friendly” software, took an early leadership in the market and still has certain dominance through the Macintosh line. Bombardier ‘ s Skidoo and Corel Draw are other examples.