Some applications of organization theory
Strategy/Finance – Those who want to improve the value of a company need to know how to organize to achieve organizational goals: those who want to monitor and control performance will need to understand how to achieve results by structuring activities and designing organizational processes.
Marketing – Marketers know that to create a successful corporate brand they need to get the organization behind the delivery of its promise; a thorough understanding of what an organization is and how it operates will make their endeavors to align the organization and its brand strategy more feasible and productive.
Information technology – The way information flows through the organization effects work processes and outcomes. So knowing organization theory can help IT specialists identify, understand and serve the organization’s informational needs as they design and promote the use of their information systems.
Operations – Value chain management has created a need to operations managers to interconnect their organizing processes with those of suppliers, distributors and customers; organization theory not only supports the technical aspects of operations and systems integration, but explains their socio-cultural aspects as well.
Human-resources – Nearly everything HR specialists do from recruiting to compensation has organizational ramifications and hence benefits from knowledge provided by organization theory; organizational development and change are particularly important elements of HR that demand deep knowledge of organizations and organizing, and organization theory can provide content for executive training programs.
Communication – Corporate communication specialists must understand the interpretive processes of organizational stakeholders and need to address the many ways in which different parts of the organization interact with each other and the environment, in order to design communication systems that are effective or to diagnose ways existing systems are misaligned with the organization’s needs