Although new on TV, Interactive Ads have been around on
the computer platforms for a while, mainly on the web. A
typical web interactive ad starts with a Banner on a website
which the user can click (Entry Point), if he chooses to, and be
transferred onto the advertiser’s website, which is called the
Landing Page. The Landing Page can be either a web page
which is part of the advertiser’s website, or, an independent
micro-site. A Micro-site is a multi-page ad accessed via clickthrough
from initial ad […] but has access to more information
from the advertiser than a display ad allows [4] .The micro-site
is solely dedicated to the product being advertising, as opposed
to the general advertiser’s website which possibly has more
products on display. Interactive Ads are also present on Mobile
Platforms.