10-Marketing implication
1-This study gives juices companies management better understanding of the factors influencing the consumer's perception of product quality. This study highlights how package affects consumer's perception of product at the Pointe of purchase.
2-An important implication of this research for managers is that managers should adopt packaging strategies to maximize consumers' perception toward their products and create a competitive advantage.
3- Intrinsic features of the product (e.g., nutritional content) and extrinsic features of the product (e.g., brand name, packaging), have a potential importance in distinguishing the product. So, the integration of these two factors into the product's marketing mix could enhance image differentiation.
4-Consumers' characteristics should be carefully considered. It is very important to target and identify the needs and wants of each segment of consumers in order to gain more loyal patrons and achieve differentiation.
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