A series of influence diagrams modeled the routes through which the Campaign might
influence actions of both youth and their parents. For example, the anti-drug messages might be
received through multiple channels: exposure to the message, interaction with friends, interaction
with parents and interaction with organizations. The Campaign evaluation model also mapped a
series of assumptions about how exposure to anti-drug messages might be turned into behavior
using the theory of reasoned action (Fishbein & Ajaen 1975), supplemented by the idea of selfefficacy
(Bandura 1986). The model further incorporated a wide range of external (i.e., parental
monitoring, friends’ behaviors) and personal factors (i.e., sensation seeking, ambitions) that have
been shown to influence drug use. The final elements of the theory incorporated the possibility of
time lags between campaign activities and effects, and possible generalization from specific
campaign messages to other behaviors.
A series of influence diagrams modeled the routes through which the Campaign mightinfluence actions of both youth and their parents. For example, the anti-drug messages might bereceived through multiple channels: exposure to the message, interaction with friends, interactionwith parents and interaction with organizations. The Campaign evaluation model also mapped aseries of assumptions about how exposure to anti-drug messages might be turned into behaviorusing the theory of reasoned action (Fishbein & Ajaen 1975), supplemented by the idea of selfefficacy(Bandura 1986). The model further incorporated a wide range of external (i.e., parentalmonitoring, friends’ behaviors) and personal factors (i.e., sensation seeking, ambitions) that havebeen shown to influence drug use. The final elements of the theory incorporated the possibility oftime lags between campaign activities and effects, and possible generalization from specificcampaign messages to other behaviors.
การแปล กรุณารอสักครู่..