If you’re having trouble simplifying your business idea, ask yourself: what’s the problem you’re trying to solve? We were frustrated by cancelled flights and bad customer service experiences with other airlines, so we decided to do it better with Virgin Atlantic. We wanted to make health and exercise fun and accessible, not a chore, so we founded Virgin Active. We wanted to give our customers more positive banking experiences, so we founded Virgin Money. Every Virgin business, despite covering many different industries, has the same simple core objective at heart: how can we change business for good?