Hongdae-ap (the area in front of Hongik University) is a neighborhood known for its youthful and romantic ambience, underground cultures, and freedom of self-expression. Unique cafes, cozy galleries, accessory stores, fashion shops, live cafés and clubs, art markets, and gourmet eateries make this a popular hang-out for locals in their 20s and 30s and a fascinating place to walk around.