In the United States, people are generally taught to believe in the "scientific method" of understanding the world around them, so they tend to look for specific facts and physical or quantifiable evidence to support viewpoints. Underlying this search for facts is the assumption that there are "truths" about people and nature that can be discovered by means of "objective" inquiry that is carried out by trained people using "scientific" means of measurement of observation.
Compared to U.S. Americans, people from some other countries might pay more attention to the emotional content or the human feelings aspects of a message, and be less concerned with what people in the U.S. would call "facts." They may not assume the existence of an objective "truth," but may suppose that "facts" are relative, depending on who is observing them.