Chapter 1: Introduction
Cosmetic surgery is medical surgery that enhances physical appearance. Cosmetic
surgeries increased since 1997 by 471% (AAFPRS, 2008). Focusing on the last few years,
according to “American Society of Plastic Surgeons”, 11 million of cosmetic procedures carried
out worldwide in 2006. However, in 2014, the number increased to 15.6 million procedures. The
increased number of cosmetic surgeries questioned about factors that could be involved with
people’s decision to undergo cosmetic surgery. Could social media be one of the factors that lead
to cosmetic surgery? In 2012, requests in surgery rise because of the increased self-awareness of
looks in social media (AAFPRS, 2013). . . .