Bullshit? Not at all. Every year, some of the world’s top admen fly to Singapore to judge their awards (it’s known as the Gong Show), and every year they’re amazed at the standard.
Ask Steve Grounds, Jeff Stark, Peter Harold, Suzie Henry, or Tony Brignull. Call Helmut Krone, Ed McCabe, Andrew Rutherford, or Ron Mather.
At the moment, one agency in Singapore is very hot indeed. It’s called The Ball Partnership. Creatively, we’re No.1. (As we are in Malaysia).