This research proposes an approach on how a CRM can
benefit from data mining to obtain information that can
enhance the customer relationship and customer profiling. For
the relationship, the model covers any type of relationship,
including family (father – mother – kids), relatives (cousin,
uncle, aunt, grandparents), and friends (close friend, regular
friend, distance friend). Profiling covers all type of information
that can best describe the customer, including preferences,
hobby, location, bio, and time period to use social media. All
this information will enhance the customer information
management in CRM, just as described in TAM
(Telecommunication Application Map) from TMForum