Many people may question why they have to give this Spicy food be the classic menu. The long story is a one reason but another reason is more important because "Chili paste" is a menu that obvious tropical in Thailand.
Chili dip (แซ่บซี๊ดจี๊ดทุกคำ) is the product under the brand Middleton, which is the business of distributing ready-made chili paste, ready-made chili paste with snacks distributed both retail and wholesale. In addition, from the current lifestyle of living in terms of better health and choosing to consume much more than before. Chili Dip by Middleton is the answer of people of all ages who love healthy. Because low-fat chili sauce it’s good for your health and do not cause obesity, then we select a target market is B2C (Business to Consumer), that is, as retailers sell goods directly to consumers and emphasize product quality as a principle.
The Company's production cost is lower than competitors. Management of raw materials and advantages of its location near the sources of raw materials.The Company's operating strategy is continue selling in lower prices. The Company plans to produce products to meet industry standards to seek certification standards such as guarantee from food and drug administration, HACCP, GMP and Halal and so on.
Middleton house is also developing new products and flavors based on the popularity of regular customers. And use business distribution channels that are available for distribution to the consumer thoroughly. as well as plans to increase distribution channels in the future.