M i t a r a i’s i n te r e s t
in newspapers also
reflects his belief that
a product or medium
that seems to have
outlived its usefulness
can still serve a certain
market. “For years,
part of Canon’s bread
and butter was digital
compact cameras, but
now that many people
have advanced cameras in their smartphones, fewer are
using stand-alone devices for everyday snapshots. But
that doesn’t mean compact cameras don’t have a future,”
Mitarai says.
“One of our compact cameras has a lens powerful enough
to capture the rings of Saturn. You can’t do that with a
smartphone,” he says with a laugh. “Compact cameras are
easier to use and much more affordable than SLR cameras.
I think there’s always going to be room for compact cameras
between smartphones and SLRs. Volume will decrease, but
they’ll stay in the market.”
M i t a r a i’s i n te r e s tin newspapers alsoreflects his belief thata product or mediumthat seems to haveoutlived its usefulnesscan still serve a certainmarket. “For years,part of Canon’s breadand butter was digitalcompact cameras, butnow that many peoplehave advanced cameras in their smartphones, fewer areusing stand-alone devices for everyday snapshots. Butthat doesn’t mean compact cameras don’t have a future,”Mitarai says.“One of our compact cameras has a lens powerful enoughto capture the rings of Saturn. You can’t do that with asmartphone,” he says with a laugh. “Compact cameras areeasier to use and much more affordable than SLR cameras.I think there’s always going to be room for compact camerasbetween smartphones and SLRs. Volume will decrease, butthey’ll stay in the market.”
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