Wardrobe Concept Ltd. (WCL) is a rapidly growing semi-custom cabinet maker. Their premier product line is sold through a network of regional building product distributors. Recently, WCL has developed a strategy to sell a moderate line of cabinets called the Skyline Collection that will be sold though home store chains. At a recent industry trade show, interest in the new line high and all indications point toward heavy demand for WCL products.
Shortly after the trade show , Joann Franzen , the vice president of marketing ,met with her logistic counterpart ,Shane Doane , to discuss the opportunity . Franzen want to discuss the demand forcast for the Skyline Collection. The meeting was also intended to address the strategy for product distribution.