The principal aim of this paper is to individuate a strategy for a promising Low Cost Carrier (LCC) to compete with international prominent airlines and to gain a better position in the market. The thesis also addresses questions regarding which the most valid national competitor in the LCC Italian market is and its current position towards the best-practice
competitors. In the conclusion, the individuation of strength and weakness points of the strategy as well as estimations on its practical use are described in detail.