Many companies hid behind technology. You could be very good,
but you didn’t have to be the world’s best, because you never thought
you were competing with the world. There was a horizon out there
and no one could see beyond the horizon. But just in the space of a
few years we went from competing with the firms down the street
to competing with firms across the globe. Everyone can see what
everyone else is doing now, and everyone has the same tools, so
you have to be the very best, the most creative thinker (p. 474).