Nigel Goode is a partner in the design firm Priestman Goode and head of the team designing the World View capsule’s interior. He says it’s the attention to detail that reminds passengers that they’re in a very expensive machine: “If anything, people will notice it more if it’s not quite as good” as their expectations. The trick to designing the capsule, he says, is to make the capsule not only safe, but safe-looking. “You look at an aircraft and you’re not thinking that the shell of that aircraft is only a couple of millimeters thick,” he says. Drinks and food will help. MacCallum recalls the age of Zeppelins, when luxury lounges were slung beneath airships like floating dining clubs. “No real spaceship should be without a bar,” he says.