The Impact of Mega trends: Digital
World and Fight for Resources
This process ultimately led us to focus on two key mega trends
that will significantly impact consumer goods and retail
companies in the coming years: Digital World and Fight for
Resources.
We also selected three related initiatives for action:
• Consumer Engagement Protocol: develop a code of
conduct for digital engagement with consumers
• Next-Generation Product Identification: transform
product identification and information
• Sustainable Packaging Consortium: improve the
sustainability of packaging across the different value chain
stages
This report — which is the latest in the “Future Value Chain”
series — takes a close-up look at these mega trends and
their implications for the industry, and presents the initiatives
and their associated action plans. We invite you to join these
initiatives to help ensure a strong “Future Value Chain” that
can more efficiently and effectively serve consumers and
shoppers around the world.