• Internet and related technologies used as a complement to the existing strategies
• Basis of competition not shifted from traditional competitive advantages such
as cost, profit, quality, service, and brand name
• New competitors and market shares tracked
• Web specific marketing strategy
• Company’s image and strategic position in the market strengthened
• Buyer behavior intelligence gathering and services personalization
• Good products and services offered
• Innovation facilitated
• Customer’s and partner’s expectations from the web well-managed