As usual,Branson had some new windmills at which to tilt .He announced that the Virgin Group is integrating its separate airlines into a quality alliance. The coalition comprises Virgin Atlantic, Virgin America and the Virgin Blue Group,which includes subsidiary V Australia. Always ready to rumble, Branson also trumpeted that starting in December, Virgin America will touch down in American Airlines' own backyard:the Dallas-Fort Worth International Airport. Virgin America will fly to Los Angeles and
San Fracisco from Dallas, competing on routes long controlled by American.