Step 4: Determine Layout and Evaluate Questionnaire
• Introductory section: Gives the respondent an overview of the research
• Screening questions: Identify qualif
Step 4: Determine Layout and Evaluate Questionnaire
• Response order bias: Occurs when the order of the questions, or of the closedend responses to a particular question, influences the answer given
• Common methods variance (CMV): A biased variance that results from the measurement method used in a questionnaireied prospective respondents
– Prevent unqualified respondents from being included in the study
• Research questions section: Second section of the questionnaire that focuses on the research questions