Direct Benefits
Give end users freedom to carry out wide-ranging analysis in various manners
Provide a “single version of truth”
Provide superior and more up-to-date information
Increase system performance
Simplify the process of data access
Identify market trend
Indirect Benefits
Increase competitive advantage
Improve business opportunities
Enhance the opportunity to attract new customers and retain existingcustomers
Improve customer services and satisfaction
Reduce operation costs
Allow business process redesign and align with business strategy
Obviously, data warehouse offers competitive edge to organizations directly and indirectly. It is a central repository where all data are stored and can be viewed as well as analyzed extensively.