These questions lie at the heart of The Consumer Goods
Forum’s Emerging Trends Strategic Pillar. The pillar is a think
tank designed to gain a deeper understanding of emerging
trends and to subsequently translate this into concrete actions.
Emerging trends are defined as those changes gaining a
greater long-term prominence, set to continue over the next
five to 20 years, and those that concern major issues with a
significant effect on, and relevance for, the industry.