So, for over a decade when it came to digitally downloaded Beatles’ music, the answer from the surviving Beatles, as well as their heirs and stakeholder, was right there in the song “Revolution”: “Don’t you know that you can count me out…” But in November of 2010, Apple announced that Beatles music would soon be available for downloading via iTunes. Why the abrupt change in policy? Well, it seems that even the revolutionary Beatles could not ignore the technological revolution that hit the music industry.