Apple has added a twist to the skimming strategy. Rather than introducing their products at a high price and then lowering their prices ater, Apple stakes out a price and then maintains and defends that price by significantly increasing the value of their products in future iterations For example, over the past six years, the average sales price of the iPhone has remained remarkably stable with the subsidized price remaining at n$200 and the unsubsidized price hovering around $650