After the Second World War, the emergence in Paris of the luxurious "New Look" popularised by Christian Dior, with its emphasis on accessorising and femininity, was in direct contrast to the relaxed, easy-wear American look.[13] Unlike traditional made-to-measure French couture fashion, designed for specific silhouettes, American sportswear was designed to accommodate a variety of body shapes and enable freedom of movement.[13] Authors such as Rebecca Arnold and Emily S. Rosenberg noted that the American look, demonstrated through healthy teeth and the use of affordable, good-quality fashionable clothing to present a neat and practical appearance, despite claims of egalitarianism, was ultimately held up against white standards of beauty.[18][19] Rosenberg has pointed out a six-page spread in LIFEdated May 21, 1945, which explicitly described girls with an athletic 'American look' of good teeth, good grooming, and good, not-too-masculine, simple, neat attire, as being seen as preferable to girls from England, France, Australia or Polynesia.[19][20]