Reduced Control Over Content
One of the defining characteristic of social media platforms is the ability of multiple users to interact with a single piece of content. These interactions, such as reposts, "Likes" and comments, are what shape social media success, but they can also turn against a campaign if the comments are negative or off-topic. Because these additions to your content are not only broadcast to your followers but to the poster's contacts, they can also have an even greater reach than your own material.