Yet, while product design may be a key motivator for some, above all consumers want their supplements to work. The most successful formats should enable nutrients to be readily available for the body to absorb and utilize. - See more at: http://www.nutraceuticalsworld.com/issues/2014-11/view_features/form-function-focusing-on-delivery-bioavailability#sthash.iwFGgl7w.dpuf