At some point the would-be entrepreneur begins to realize that the usual course of events is no longer satisfactory or tolerable. A number of factors in his personal environment begin to chafe and rub at their very fabric, moving him toward the ultimate decision to found an enterprise. Feeser and Dugan20 conducted a study of the founders of high-growth, high-tech firms in which they identified four motivational factors that contributed to launching a venture. All of these reflect a negative view of the organization that they had worked with prior to launch.