Fourth, there is a need to establishing quality standards
for handicrafts so as to distinguish those handicrafts
that are made in accordance with their origins from
those that are not. A special trademark or symbol can be
developed to represent this quality standard. When
buyers see this special trade mark or symbol, they can be
more con"dent about the quality of the products. The
quality standard marks should be publicised in tour
operators' brochures and via tourism information
centres. This measure may be a means to counter overcommercialisation
and protect consumers. Similarly, entertainers
such as folk dance performers, Turkish night
organisers, etc. should be controlled via a certi"cation
program. The Ministry of Culture or relevant organisation
should certify those entertainers who perform folk
dances and organise traditional animation programs and
only certi"cate holders should be permitted to organise
entertainment programmes. This may also help government
to collect more taxes. For example, many entertainment
organisers are not registered as self-employed in
Turkey and therefore many of them do not pay taxes.