4) Become More Competitive
Unless you have an exclusive monopoly, competition is everything and differentiation is the key to successful selling. You can’t be a ‘me-too’ company.
You must have a competitive advantage. If you don’t have one, create one.
It all comes down to your USP, or unique selling proposition. This is what makes you better than your competitors. It can be your location, your product, but often it’s you. When customers think of a business, they often think of the people who make up that business and especially the owner