Advertisers know this fact well and often use clusters of related images to sell prod- ucts. For instance, a recent television commercial displays this series of pictures: A mother helping her son read, a bride and groom dancing and kissing tenderly, a nurse and an elderly man sharing a laugh, and two businesspeople shaking hands. What the creators of this commercial know is that the human brain is designed to search for patterns and assemble multiple pieces of information to form general meanings (Jensen, 1998). Therefore, in processing the specific—mother and son, bride and groom, nurse and patient, businesspeople—most viewers will come away with the larger concepts of partnership and caring or, even better from the advertiser’s perspective, caring partnerships.